For International Schools (IB/Cambridge)

Open with CAS by name: Creativity, Activity, Service, and state plainly that your programs are built to
satisfy specific CAS strands, not generic enrichment. Mention Cambridge Global Perspectives and
IAYP Adventurous Journey as secondary hooks if relevant to the schools you’re targeting. This page
should feel like it was written by someone who already knows the IB Diploma requirements cold —
that fluency is the entire pitch to a school that’s used to dealing with Western CAS-trip providers.
End with:”Request a CAS-Mapped Itinerary.”;